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Boat Accessories Australia

Capturing customers right when they are ready to buy with Google Ads has generated 335% growth in YoY revenue

Web Design
Google Ads
Maropost Commerce Cloud


Boat Accessories Australia is an online store that offers a wide range of boat parts and marine products. Their customers range from boat owners, boat builders and tradespeople in the marine industry.


To continue to drive growth and maximise performance for the Boat Accessories Australia Google Ads account, Perceptiv undertook an account and sector audit to identify key opportunities.


  • Launch and optimisation of a shopping campaign.
  • Bid strategy adjustments.
  • Keyword optimisation.
  • Search query optimisation.
  • Ad format testing.
  • Testing automated bid strategies.
  • Audience segmentation strategies.


  • 76% increase in revenue
  • 71% increase in sales
  • 37% decrease in cost per sale
  • 335% growth in YoY revenue and growing

Final Result:

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