Gatto Christian Shop

Briefing:

Gatto Christian Shop is a family-run boutique business that specialises in gifts for the Christian and Inspirational market.

Challenges:

Before partnering with Perceptiv, the majority of Gatto Shop purchases were made in-store. Their key goal was to launch a national digital strategy to begin capturing online sales and reach new online audiences.

Process:

• Analysis of website structure and CTA’s across the site to identify the best campaign setup.
• Utilisation of dynamic search ads and keyword campaigns to accommodate a variety of product categories and content.
• Implementation of a smart shopping campaign.
• Audience & data segmentation to maximise sales.
• Continuous testing of bid strategies and automation to drive ROAS increases.

Outcome:

• 55% increase in revenue
• 23% increase in sales
• 76% decrease in cost per sale