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Modelrock Lashes

Ongoing growth marketing resulted in a 40.95% increase in revenue!

Services
SEO
Google Ads
Facebook Ads
Web Design
Platform
Maropost Commerce Cloud

Briefing:

Modelrock Lashes are Australia’s leading supplier and manufacturer of premium quality faux eyelashes and cosmetics.

Challenges:

The challenge when taking on the Modelrock Google Ads account was to perform an account tune-up, boost sales & ROAS and grow non-branded revenue.

Process:

  • Implemented and tested dynamic search solutions & shopping segmentations.
  • Budget optimisations.
  • Campaign structure update.
  • Testing campaign types and promotions.
  • Audience segmentation.

Outcome:

  • 161% increase in revenue
  • 68% increase in sales
  • 22% decrease in cost per sale

Final Result:

No items found.

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