Modelrock Lashes

Briefing:

Modelrock Lashes are Australia’s leading supplier and manufacturer of premium quality faux eyelashes and cosmetics.

Challenges:

The challenge when taking on the Modelrock Google Ads account was to perform an account tune-up, boost sales & ROAS and grow non-branded revenue.

Process:

• Implemented and tested dynamic search solutions & shopping segmentations.
• Budget optimisations.
• Campaign structure update.
• Testing campaign types and promotions.
• Audience segmentation.

Outcome:

• 161% increase in revenue
• 68% increase in sales
• 22% decrease in cost per sale